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    Outer Rim Radio Outer Rim

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Version Notes

outer rim logo and concept


Branding Notes

SPECIFICATIONS:

Text Color: #FFD700
Blue Color: #1C6C8A

Known as Outer Rim Radio; Outer Rim; The Outer Rim. Flyers can use imagery with OUTER RIM wordmark, or the O R initials. Both versions to be used with “TV test signal pattern” graphic.

Official Website: https://outerrim.tv
All current streaming and app links are listed at http://outerrim.tv/about#app-list

Themes for brand: glitch, outer space, broadcast signals, distorted visuals

CONCEPTS:

Like the test signal pattern that was used to calibrate and fine-tune analog TVs, the underground electronic dance music genre and scene represents a niche, alternative aspect of the broader music landscape that is often overlooked or undervalued by mainstream audiences. Just as the test signal pattern provided a necessary foundation for optimal TV performance, underground electronic dance music serves as a foundation for the creative exploration and expression of a particular subculture.

The test signal pattern was an artifact of an older technology that has since been surpassed by newer, more advanced forms of media transmission. Similarly, the underground electronic dance music scene emerged in the early days of electronic music and has evolved alongside technological advancements in music production and distribution. While the genre and scene have certainly changed over time, they remain an enduring part of the electronic music landscape and a testament to the creative possibilities of technological innovation.

The test signal pattern was often accompanied by a high-pitched tone that signaled the beginning and end of the test sequence. Similarly, the underground electronic dance music scene is often characterized by distinct sonic signatures and motifs that signal a particular style or subgenre of electronic music. Whether it’s the driving basslines of techno or the ethereal soundscapes of ambient music, these sonic markers help to define and differentiate the various facets of the underground electronic dance music genre and scene.

Finally, just as the test signal pattern provided a reliable baseline for TV performance, the underground electronic dance music scene provides a reliable foundation for artistic expression and experimentation within the electronic music genre. It serves as a platform for emerging artists to showcase their work, and as a community for like-minded individuals to connect and collaborate. In this way, the underground electronic dance music scene helps to push the boundaries of the genre and keep it fresh and relevant for future generations of electronic music fans.

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